Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen’s brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Chain Store Age  
A new survey from RetailMeNot found that of the 65% of consumers who will celebrate this year, they will spend an average of $360 on Mother’s Day gifts, an increase of $43 compared to last year. This figure is up slightly from $300 in 2023, $134 in 2022, $120 in 2021 and $97 in 2020...RetailMeNot’s survey found that floral arrangements (38%, up 5% from last year), greeting cards or letters (36%, up 3% from last year) and gift cards (35%, up 9% from last year) are anticipated to be the most purchased items for the May 11 holiday.
Yahoo! Finance  
"There's a clear shift in cybercriminals' preference towards low-tech, high-impact, human-centric tactics. This demands a fundamental rethink of email security – one that addresses the human element as vigilantly as the technological," Usman Choudhary, Chief Product and Technology Officer, VIPRE Security Group, said. "With cybercriminals mastering the art of human deception, and crafting phishing attacks that bypass conventional defenses, email security in turn demands an approach that weaponises cybercriminals' own actions and uses their patterns to create a unique, future-proofed response."
Yahoo! Finance  
Ô¼ÅÚÊÓÆµ, Inc. (NASDAQ: ZD) today announced its participation in one investor conference in May: J.P. Morgan 53rd Annual Global Technology, Media and Communications Conference.
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