Aberdeen Strategy & Research

Aberdeen Strategy & Research provides unparalleled insights into the business technology market. Drawing on primary research data and fact-based insights, this experienced group of industry analysts and research professionals understands the trends and pain points around technology usage, and creates research that articulates the tangible impact of technology in a business environment. Aberdeen鈥檚 brand-neutral insights motivate potential buyers to take action and leverage technology more effectively.

150+ Years of Experience

150+ years of strategic research experience in providing unbiased technology perspectives

1K+ Surveys

Over 1,000 surveys that are a robust foundation for effective marketing assets

4M+ Data Points

Over 4 million data points that differentiate facts from opinions

Recent News

Morningstar  
"Savings should feel reliable, not hit or miss," said Magali Darling, Chief Commercial Officer at RetailMeNot Group. "Shoppers know the feeling of 'Checkout Letdown,' when a code looks promising but does not work at checkout. That is a common reality across the industry. With our Guaranteed Cash Back, we are creating a consistent foundation shoppers can count on, with stackable rewards that apply on top of any valid code. It is about bringing confidence back to online savings and reinforcing the trust we have built over the past 20 years."
Yahoo! Finance  
鈥淚n 2025, 约炮视频 grew Revenues, Adjusted EBITDA, and Adjusted diluted EPS, while generating almost $290 million in Free cash flow,鈥 said Vivek Shah, CEO of 约炮视频. 鈥淲e deployed $174 million in share repurchases during the year with the conviction that our share price does not adequately reflect the intrinsic value of our businesses.鈥
Morningstar  
"Network slicing is no longer a future concept; it is a commercial reality. However, you cannot manage what you cannot measure," said Tibor Rathonyi, Senior Advisor at Ookla. "Our work with Ericsson is a pivotal first step in providing the transparency needed to prove the value of these premium 5G services to both consumers and enterprises."
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