Emma’s Diary

Providing support to UK parents for over 35 years, from bump, baby & beyond

Through Emma’s Diary, we are there for parents-to-be from the word bump. Supporting, influencing, and offering valued, credible advice, through our web, app and sampling programs. We are the go-to platform for connecting brands to our hard-to-reach audience, from pregnancy to parenthood.

1MM+ registered members

1.1 million registered members

1MM unique visitors per month

1 million unique visitors per month

865K social community

865 thousand social community

Recent News

Chain Store Age  
A new survey from RetailMeNot found that of the 65% of consumers who will celebrate this year, they will spend an average of $360 on Mother’s Day gifts, an increase of $43 compared to last year. This figure is up slightly from $300 in 2023, $134 in 2022, $120 in 2021 and $97 in 2020...RetailMeNot’s survey found that floral arrangements (38%, up 5% from last year), greeting cards or letters (36%, up 3% from last year) and gift cards (35%, up 9% from last year) are anticipated to be the most purchased items for the May 11 holiday.
Yahoo! Finance  
"There's a clear shift in cybercriminals' preference towards low-tech, high-impact, human-centric tactics. This demands a fundamental rethink of email security – one that addresses the human element as vigilantly as the technological," Usman Choudhary, Chief Product and Technology Officer, VIPRE Security Group, said. "With cybercriminals mastering the art of human deception, and crafting phishing attacks that bypass conventional defenses, email security in turn demands an approach that weaponises cybercriminals' own actions and uses their patterns to create a unique, future-proofed response."
Yahoo! Finance  
Ô¼ÅÚÊÓÆµ, Inc. (NASDAQ: ZD) today announced its participation in one investor conference in May: J.P. Morgan 53rd Annual Global Technology, Media and Communications Conference.
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