Emma’s Diary

Providing support to UK parents for over 35 years, from bump, baby & beyond

Through Emma’s Diary, we are there for parents-to-be from the word bump. Supporting, influencing, and offering valued, credible advice, through our web, app and sampling programs. We are the go-to platform for connecting brands to our hard-to-reach audience, from pregnancy to parenthood.

1MM+ registered members

1.1 million registered members

1MM unique visitors per month

1 million unique visitors per month

865K social community

865 thousand social community

Recent News

USA Today  
Baby names inspired by places such as London and Dallas, and names that start with D and K are on their way out and will be heard less in 2026, new research by BabyCenter has found. The digital parenting resource, that has been publishing reports on baby names since 2004, in a news release Jan. 13, said it "analyzed a year’s worth of baby name data to identify names experiencing the steepest drops in popularity to see which names parents are leaning away from at large, and could be facing extinction."
ABC News  
PCMag Editor-in-Chief Wendy Sheehan Donnell spoke with ABC News’ Stephanie Ramos about the top products at the annual Consumer Electronics Show, from robots to the weirdest AI tech innovations.
Yahoo! Finance  
With 2026 rapidly approaching, the swift pace of AI innovation, combined with the increasing financial, operational, and regulatory fallout from security breaches, makes it clear that advanced cybersecurity technology alone is insufficient. Organisations must now integrate real-world, scenario-based security awareness training to fortify their human defense layer. Explaining the key trends shaping the 2026 threat landscape, Usman Choudhary, Chief Product & Technology Officer, VIPRE Security Group, offers his predictions for the year ahead
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