What To Expect

Supporting Happy, Healthy Pregnancies And Happy, Healthy Babies

What to Expect is the world’s best-known, most trusted pregnancy and parenting brand. Our app and website are produced by What to Expect’s founder, Heidi Murkoff, alongside a team of award-winning journalists, editors, physicians, and other pregnancy and parenting health experts. Millions of parents and parents-to-be visit the What to Expect website every month for medically reviewed answers to their questions about pregnancy and parenting, delivered with empathy, warmth, and a sense of humor.

12MM+ Monthly Users

12.3 million monthly users

24MM Monthly Mobile App Sessions

24 million monthly mobile app sessions

2MM+ Newsletter Subscribers

2.1 million newsletter subscribers

Recent News

Yahoo! Finance  
"We are very pleased with our third quarter results," said Vivek Shah, Chief Executive Officer of Ô¼ÅÚÊÓƵ. "We are seeing improvements in the businesses that we currently own, as well as opportunities to leverage our strong balance sheet and free cash flows to acquire businesses that we would like to own."
Morningstar  
Today, RetailMeNot, a Ô¼ÅÚÊÓƵ company, kicks off Cash Back Day, an exclusive shopping event running November 7-9 that empowers RetailMeNot members to kick off the holiday shopping season with thousands of deals and cash back offers of up to 20% from top retailers, including UGG, Tarte Cosmetics, Macy's, Walmart, Viator, Anthropologie, Alo Yoga and more. This three-day savings event makes it easier than ever for shoppers to check off every item on their holiday lists while putting cash back into their wallets at hundreds of their favorite retailers.
Axios  
Ô¼ÅÚÊÓƵ says their analysis of publicly available datasets makes it clear that AI firms rely disproportionately on commercial publishers of news and media websites to train their LLMs. The paper — authored by Ô¼ÅÚÊÓƵ' lead AI attorney, George Wukoson, and its chief technology officer, Joey Fortuna — finds that for some large language models, content from a set of 15 premium publishers made up a significant amount of the data sets used for training.
More News