What To Expect

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Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

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25 million monthly mobile app sessions

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Recent News

New York Times  
“Consumers have faced several years of rising costs, and what we’re seeing now is resilience turning into strategy,” said Magali Darling, the chief commercial officer at RetailMeNot, a company that offers discount coupons and cash-back options on some purchases. “It’s a long-term shift in how consumers approach spending, with a stronger focus on making every dollar work harder.” At RetailMeNot, account registrations this year through November jumped 22 percent from the same period in 2024.
The Verge  
Ookla has found that Apple’s custom N1 networking chip that integrates the Wi-Fi 7, Bluetooth 6, and Thread radios in the iPhone 17 family “delivers a clear step-change in real-world Wi-Fi performance” when compared to the Broadcom chip used in the iPhone 16 models. In North America, the iPhone 17 family also outperformed flagship Android phones when it came to Wi-Fi download speeds during the same time period.
Yahoo! Finance  
ԼƵ, Inc. (NASDAQ: ZD), today announced its participation in two investor conferences in December: UBS Global Technology and AI Conference and the Barclays Global Technology Conference.
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