What To Expect

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Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

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10.6 million monthly users

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25 million monthly mobile app sessions

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Recent News

HuffPost  
A new report from the parenting website and app predicts the trends that will shape name choices in 2026. According to the report, parents will be drawing inspiration from current prestige TV, basketball stars, cottagecore vibes and more. “These trends show us that parents today aren’t just sticking with the classics,” Rebekah Wahlberg, a baby name trends specialist at BabyCenter, told HuffPost. “They’re willing to look anywhere and everywhere for baby name inspiration, from literature to music to sports to celebrities.”
Tom's Guide  
Subbu Sthanu, Chief Commercial Officer at IPVanish, explained the decision to work with Amazon to build the app: "IPVanish is the leader in the Fire TV VPN space, having the most downloaded VPN app in the Amazon Fire TV store. We want to make sure that customers who buy any model of Fire TV can get great security and privacy, no matter the operating system running on their device. That’s why we have made sure we will be available on the first day that Vega OS supports VPNs."
Morningstar  
"While service providers are delivering impressive speeds to the home, the quality of the customer’s experience is limited by the performance of the in-home Wi-Fi," said Stephen Bye, President and CEO of Ookla, a division of ԼƵ. “Technicians have been forced to choose between overly simple apps and cost-prohibitive expert systems. Speedtest Pulse is the solution the industry has been waiting for. We're putting the same advanced expertise trusted by 90% of the Fortune 500 directly into the hands of every technician, giving them a powerful tool to validate in-home Wi-Fi quality, solve problems on the spot, and improve customer experience.”
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