What To Expect

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Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

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Recent News

Chain Store Age  
Sticking to a budget is top-of-mind for back-to-school shoppers this year, with the cost of goods once again serving as the biggest source of stress. Parents shopping for grade school and high school students plan to spend an average of $389 total this year — $177 for grade schoolers and $212 for high schoolers — down from $506 last year, according to a survey by RetailMeNot. For college students, the average expected spend is $598, compared to $821 in 2024.
Yahoo! Finance  
ԼƵ, Inc. (NASDAQ: ZD), announced today that it completed three acquisitions in the second quarter of 2025: Forensic and Compliance Systems (Cybersecurity & Martech), Email Industries (Cybersecurity & Martech), and Well+Good (Health & Wellness).
Wall Street Journal  
Retailers are using it to get a head start on fall, spurring people to buy their decorations now—a time of year when shopping enthusiasm is typically muted...Twenty-seven percent of consumers are preparing for Halloween this summer, according to a survey of 1,120 U.S. adults by RetailMeNot, an online marketplace for coupons and cashback. “Halloween is this year-round persona,” says Stephanie Carls, a RetailMeNot retail insights expert.
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