What To Expect

Supporting happy, healthy pregnancies and happy, healthy babies.

The What to Expect brand mission drives everything we do, and it’s as simple as it is powerful: “Support happy, healthy pregnancies and happy, healthy babies.” Delivered with empathy, warmth and a sense of humor, What to Expect offers must-have information, practical advice, realistic insight, easy-to-use tips and lots of reassurance. What to Expect meets moms where they are and supports them without judgement. As What to Expect creator Heidi Murkoff says, “Motherhood is the ultimate sisterhood.”

10MM+ Monthly Users

10.6 million monthly users

25MM Monthly Mobile App Sessions

25 million monthly mobile app sessions

22K+ Average Community Conversations

22,300 average community conversations every day

Recent News

Chain Store Age  
A new survey from RetailMeNot found that of the 65% of consumers who will celebrate this year, they will spend an average of $360 on Mother’s Day gifts, an increase of $43 compared to last year. This figure is up slightly from $300 in 2023, $134 in 2022, $120 in 2021 and $97 in 2020...RetailMeNot’s survey found that floral arrangements (38%, up 5% from last year), greeting cards or letters (36%, up 3% from last year) and gift cards (35%, up 9% from last year) are anticipated to be the most purchased items for the May 11 holiday.
Yahoo! Finance  
"There's a clear shift in cybercriminals' preference towards low-tech, high-impact, human-centric tactics. This demands a fundamental rethink of email security – one that addresses the human element as vigilantly as the technological," Usman Choudhary, Chief Product and Technology Officer, VIPRE Security Group, said. "With cybercriminals mastering the art of human deception, and crafting phishing attacks that bypass conventional defenses, email security in turn demands an approach that weaponises cybercriminals' own actions and uses their patterns to create a unique, future-proofed response."
Yahoo! Finance  
ԼƵ, Inc. (NASDAQ: ZD) today announced its participation in one investor conference in May: J.P. Morgan 53rd Annual Global Technology, Media and Communications Conference.
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